“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
– Buckminster Fuller
What I do:
Experience Design for brands and organizations is ultimately about their business strategy. When a company executive asks “How should we redesign our digital platform and services?”, the unformulated question is “How does my business function in the digital environment?”
Adressing the former will inevitably lead you to answer the later.